Graduates who got a salary increase

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Said that the certification helped them achieve that with an average salary increase of ! And, of course, we also turned to you, our members, to ask what you see as the current challenges and most important skills in your industry. I’ll share some highlights here.  of marketers surveyed felt their biggest challenge is time and workload pressures, followed by lack of training . AI is recognised as a top skill to learn in  at  but it’s closely followed by strategy, data analytics, and SEO. As many of you are already using AI in your roles, we were interested to hear most of


those surveyed were finding it’s making them more productive. You can read the full results of our  member survey here. Your membership and content team here at the DMI take on board all of these insights - along with all the feedback we get from our Exit Mobile Number List webinar surveys and other avenues - and will use them to help plan our areas of focus in . Newsflash: The first thing we at the DMI can do to help is create a course to get you started with AI in your marketing efforts - and that’s just what we’ve done. It will be available in January, as a short course. We'll be letting you know closer to the date! “AI is a tool, it's a technology. It's as useful as the person putting it to work. ” Clark Boyd on the DMI podcast Understanding AI The biggest single event of the year - in





all areas but especially in digital marketing - has been the widespread adoption of AI tools, in particular ChatGPT and the creeping effects of Google’s Search Generative Experience SGE. Our library - updated twice or more times a week - is the ideal place for us to bring you the latest in what’s happening in this hypercharged landscape. Here are a few highlights you should check out now. Article - A Complete/Starting Guide to AI Video - The State of ChatGPT one year on with Clark Boyd and Will Francis discussing Article - Examples of AI in Marketing Webinar - Joe Williams did a very focused webinar on ChatGPT Prompting for Digital Marketers Toolkit - our Guide to ChatGPT for .