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The data can be used to improve product development , in order to provide a better customer experience or strategies around the product, such as its price, distribution and promotion. According to the 2020 Product Intelligence Report , companies that use product intelligence tools are 5.5 times more likely to see their revenue grow over 25% annually than those that don't. marketing intelligence Price intelligence Pricing intelligence, in turn, focuses on pricing the company's products . Pricing is a strategic decision, which should also be based on internal and external data.
The objective is to position itself strategically against competitors, but also to Bahrain WhatsApp Number define prices that generate profitability and sustainability for the business. Consumer behavior studies Consumer behavior studies also integrate Marketing Intelligence. After all, you need to know your target audience in depth so that they feel attracted and engaged with your marketing. It is possible to use various market research methodologies for this, such as questionnaires, interviews and focus groups, in addition to collecting data in analysis tools. With this data, information can be extracted about culture, habits, lifestyles, principles and beliefs, personality profiles, demographic profiles and much more.
Social media intelligence Social media intelligence focuses on the data and strategies of social media platforms . This intelligence is mainly based on collecting and analyzing data on users' interactions with the brand and on social conversations ( Social Listening ). The insights generated by the data can be used to optimize your own social media and Digital Marketing strategies, but also generate intelligence for other business areas, such as products and sales. On social media, you can understand consumer perceptions of the brand as a whole, which adds value to company-wide strategies.
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