A GDPR compliant platform The (still comparatively new) platform and its modules naturally also comply with the requirements of the GDPR . Google MarketingPlatform When does it make sense to use the Google Marketing Platform The Google Marketing Platform combines numerous marketing modules and creates helpful connections along the way so that the individual tools can be used even better and more individually. However one question that arises in this context is.
When does it make sense to use this platform After all there is also the alternative option of using moible number data many of the tools individually and (free of charge) in the basic version The following applies here: if you know and appreciate the basic version and notice that you sometimes reach your limits when using it you will probably be enthusiastic about the Google Marketing Platform as a complete solution. Where it used to be necessary to switch back and forth between different programs there is now the option of relying on an all-round solution. It is particularly worthwhile to think about a change if a comparatively large number of accounts are to be managed.
With the help of the platform option it is not difficult to keep track of things. However smaller companies that have done great with Analytics Data Studio etc. and whose campaign volumes are limited may be well advised to continue as usual. In short: if you want to rely on interfaces with different applications and manage a large number of individual accounts you have certainly found an attractive solution for optimizing your marketing activities in the Google Marketing Platform.
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