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Here are some suggestions for automations that can help you use lead scoring Notify the sales team when leads reach a certain score and are ready to be contacted Notify the marketing team when leads reach a certain score this can also be a negative score so they know who needs more nurturing Reports With your lead scoring strategy in place, you'll want to be able to use reports on that data to track the attributes that are leading to higher scores, among other things. Like most reporting activities, this one can be complicated, but there are some solutions. First, decide exactly what you want to report on when it comes to lead scoring. That will help you run some tests in HubSpot and guide you in finding the right resources. Here are some tips for tracking your Lead scoring results Create a custom report with HubSpot Score properties and lifecycle stages.


This will help you see what stage of the buying journey your leads are at for each photo retouching score. If you want to see how many people are under Negative vs. Positive attribution, create a Positive and a Negative active list using the filters you used within the HubSpot Score property. **Please note that depending on the size of your database and how many filters you use to score your leads, this could be a very long list that will need to be reviewed often for any updates. These filters can also be added to a dashboard or simply filter the dashboard by the list you have created for easy access of the total number of positives and negatives.



Maintaining lead scoring health in HubSpot Even if you've got your lead scoring project perfect, it's important to go back to your spreadsheet and see if any updates need to be made to the HubSpot scoring property. Over time, processes may change, team members come and go, you may launch a new product or a new website, and all of that can affect the accuracy of your score. To make sure everything is working correctly, schedule a meeting with us to recalibrate your lead scoring, reinforce alignment between teams, and make any necessary updates.