They have a winning attitude and spirit. Objective prove your worth through heroic acts self-improvement improving the world and fighting for the common good. Biggest fear weakness appearing cowardly or conformist. Message “fight for your dreams and have a winning mind. “effort has its reward” attributes they are very aspirational brands that transmit motivation effort discipline triumph competition and courage. Strategy the theme of your communication is aspirational and motivating. Predominant colors grey black blue and red mainly. Brand examples nike duracell and invictus by paco rabanne. The wise attitude they are brands that believe in the importance of knowledge and analysis of the environment to understand the world.
Objective expand knowledge and position yourself as a leader in your sector. Greatest fear ignorance or lack of knowledge. Message “the world is understood through the analysis of information knowledge and intelligent research.” attributes they are brands that inspire mobile app designs service wisdom intelligence mastery and technological innovation. Strategy they constantly seek and share information and knowledge. Predominant colors blue red gray and black mainly. Brand examples hp google phillips cnn. The explorer attitude they are brands with an authentic free cheeky independent and daring personality. Objective discover and explore new challenges experience the world in your own way escape boredom reinvent yourself and continually surprise.
Biggest fear being pigeonholed staying stagnant or out of date. Message “you have to live life to the fullest” attributes they are brands that inspire a desire for freedom authenticity daring courage ambition individualism impudence and non-conformity. Strategy based on surprising and experiencing new things or doing them in a new way to differentiate yourself from the rest. Predominant colors red green brown and ocher mainly. Brand examples virgin amazon jeep red bull. Order control oriented archetypes the governor attitude this archetype represents premium brands whose audience has a high socioeconomic status.
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