Google is that kind of omnipresent sage that saves our days and connects us with the world. This digital giant has been faithful to its identity and brand personality for years it has always been characterized by being an authentic brand that defends free and democratic access to knowledge. Facebook everyone's friend we owe the hyperconnectivity of our times not only to the rise of mobile devices and advances in telecommunications facebook is also responsible for our constant fixation on checking our cell phones and receiving updates about the lives of our friends and family. This brand that has redefined the way we interact digitally fulfills each of the elements of jung's friend archetype.
Facebook is that type of brand that does not seek ostentation but seeks to build genuine links that last over time and give meaning to our lives. Top vs as we have seen a solid brand personality has been one of the constants in the solid positioning of brands mobile app development service in the minds and lives of consumers. Therefore here we include our ranking of the most relevant brands of with their respective archetype. In the middle of the most predominant brand archetype is that of the wise man and this fundamentally has to do with the positioning of brands such as google ibm intel or general electric.
That have become absolute references in their category contributing from their market niche to great advances and progress for humanity. These have been brands that throughout their history have dedicated themselves to inspiring wisdom intelligence mastery and innovation in each of their fields. As we have seen establishing a solid brand archetype not only contributes to consolidating a discourse or tone of communication it also affects the real positioning of the brand in the market and helps its leaders make decisions.
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