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2023 will continue to see the rise in the use of various interactive content. Creating interactive content suitable for all the different phases along the buyer’s journey continues to trend upwards as well. Polls and interactive quizzes are already popular on the various social media platforms. While engaging for users, these tools also provide you with quick information about your potential customers. While this type of interactive content will continue to be popular, expect to see more ways to incorporate engaging content into your strategy. For example, add it to landing pages to make them more engaging and informative, resulting in higher success at capturing leads.
Utilize it in interactive eBooks, reports, or guides as animations or expandable sections. Repurpose content in the form of interactive infographics. Many brands may be hesitant to increase their usage of interactive content, unaware that today there are many more available tools Algeria WhatsApp Number to help them do so with ease. Ion Interactive, for example, is a tool with customizable templates. Interactive content has the enormous potential for engaging customers, gaining their attention, keeping them on your website longer, improving preference for your brand, and eventually increasing your conversion rate in 2023.
A Move Toward More Empathetic Content Marketing Recent world events have forced marketers to take a different approach, putting customers at the center of their content marketing strategies and working outward from there. The name for this is empathetic marketing, and you’ll see more of this approach in 2023. in another’s shoes and seeing life through their perspective, empathetic marketing takes it a full step further. Empathetic marketing is the approach of first conceptualizing the world through the eyes of your customers and using what you find to create a content strategy to meet their needs and wants. It’s a way of speaking to your targeted audiences as humans and not just potential buyers.
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