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Introducing countermeasures and precautions What is Penguin Update? Introducing countermeasures and precautions There are two main criteria for evaluating websites when it comes to SEO measures. One is the content within the website, and the other is the links received from outside. By making these internal and external improvements, you can improve your ranking in search results. Rank Brain (introduced around early 2015) Rank Brain is a program that uses "artificial intelligence-enabled" algorithms to process colloquial questions like from After understanding this, we will reflect it in the search results. Currently, approximately 15% of searches are processed by RankBrain, making it the third ranking point after "content" and "links." rank brain Quality update A quality update is an update to the "core part of Google's algorithm." Similar to Panda Update, Quality Update evaluates the quality of content.
The difference is the scope of the algorithm. Panda updates target Oman Phone Number Data individual pages or specific sites , while quality updates apply to the entire site. Similar to Panda Update, it is important to create high quality content for Quality Update. If you would like to know more about this update, please see the article below. What is Quality Update? About Google's content evaluation What is Quality Update? About Google's content evaluation Quality Update is one of Google's updates named by Search Engine Land. This was announced because the algorithm related to content quality evaluation was updated in May 2015. Phantom update... Mobile friendly update A mobile-friendly update is an update that lowers the ratings of sites that are not compatible with smartphones . This update makes the site more mobile-friendly.
Nowadays, the number of sites that are compatible with smartphones has increased, so even if they are compatible with smartphones, the label "Smartphone compatible" is no longer displayed. Google has also announced a check tool that judges about six items related to smartphone compatibility, such as ``closeness of clickable elements,'' ``use of viewport,'' and ``font size.'' mobile friendly Interstitial update An interstitial update is an update that lowers the rating of pages where an ad that covers the entire page is displayed when the page is accessed . Google dislikes content that impairs UX so it does not evaluate sites whose content cannot be immediately viewed or read. Since Google is centered on the idea of ``looking at the user,'' it is likely that they will continue to further strengthen updates to these areas related to UX. (*User experience: Usability.
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